COMMS 230
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Introduction to Creative Advertising
CommunicationsCollege of Fine Arts and Communications
Course Description
Principles of creative advertising; critical evaluation of how creativity works with in the context of advertising. Principles of research, ideation, and execution of creative concepts.
When Taught
Fall, Winter, and Spring
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Note
For Comms pre-majors. Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Creativity
Learning Outcome
Students will be able to apply the principles of creativity in the context of advertising and how research and insights lead to effective creative executions .
Title
Developing Concepts
Learning Outcome
Students will be able to develop ideas and execute them in various advertising mediums.
Title
Roles of Copywriter, Art Director, and Content Creator
Learning Outcome
Students will be able to perform the roles of copywriters, art directors, and content creators within an creative advertising team.
Title
Ethics
Learning Outcome
Students will apply Gospel-centered values as they learn to create and develop advertising concepts that are ethical and reflects a sensitivity to a diverse audience..
