COMMS 436
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Public Relations Strategy
CommunicationsCollege of Fine Arts and Communications
Course Description
This course provides students with a deep dive into the strategic planning process involved in putting together and coordinating organizational public relations efforts. Students will learn what is involved in developing, implementing, and evaluating public relations programs. The course will utilize cases from wide range of actual public relations problems confronting business, government, education, and other institutions.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Title
Strategic Planning Process
Learning Outcome
Define and understand each step of the strategic campaign planning process in public relations
Title
Critical Strategic Thinking
Learning Outcome
Make strategic decisions for each step in the campaign planning process through critical strategic thinking
Title
Effectiveness
Learning Outcome
Be proficient in linking the steps of the planning process together to produce effective campaigns.
Title
Ethical Planning
Learning Outcome
Develop planning that will withstand ethical scrutiny according to the PRSA code of ethics.
Title
Empathy
Learning Outcome
Become better disciples of Jesus Christ who can address the unique needs, perspectives, and motivations of diverse publics.
