COMMS 235

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Introduction to Public Relations and Advertising

CommunicationsCollege of Fine Arts and Communications

Course Description

An introduction to the principles and practices of public relations and advertising. Students are introduced to the foundational theories and principles of public relations and advertising along with the roles and responsibilities of professionals working in these professions.

When Taught

Fall and Winter

Credit Hours

Min

Fixed/Max

Lecture Hours

Fixed

Lab Hours

Fixed

Note

NOTE: For Comms pre-majors and minors. If you are neither and would like to take the course, please contact CFAC advisement:https://advisement.cfac.byu.edu/

Learning Outcomes

Title

Roles of Public Relations and Advertising in Society

Learning Outcome

Students will be able to critically examine the role of public relations and advertising in society, including how these professions shape and are shaped by culture, economics, and politics.

Title

The Science of Public Relations and Advertising

Learning Outcome

Students will be able to evaluate public relations and advertising scenarios using social science theories that explain social systems, relationship building, public opinion, persuasion, and behavior change.

Title

Public Relations and Advertising Integration

Learning Outcome

Students will be able to explain the unique contributions of the public relations and advertising professions as well as how both work together in agency and organizational contexts.

Title

PR, Advertising and the Gospel

Learning Outcome

Students will be able to identify ethical dilemmas in public relations and advertising practices and evaluate them using ethical frameworks from the profession and the Gospel of Jesus Christ.