COMMS 309
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Creative Advertising Insights and Strategy
CommunicationsCollege of Fine Arts and Communications
Course Description
Research and developing strategy that leads to creative insights.
When Taught
Spring Term
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Note
Students are expected to attend the first day of class. Failure to do so may adversely affect grades.
Title
Research
Learning Outcome
Students will be able to conduct research as it relates to developing creative strategies.
Title
Developing Insights
Learning Outcome
Students will be able to synthesize research and develop creative insights that will lead to unique creative executions.
Title
Research
Learning Outcome
Students will be scholars of the mass communication process by applying appropriate qualitative research methodologies and protocols and developing the creative brief.
Title
Messages For Good
Learning Outcome
Students will apply Gospel-centered values as they learn to create messages that have an impact for good.
