COMMS 337
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Public Relations and Advertising Management
CommunicationsCollege of Fine Arts and Communications
Course Description
This course equips students with the practical skills and approaches needed to successfully manage communications campaigns in both public relations and advertising. Students will learn how to oversee projects from start to finish by learning how to effectively build timelines, manage client budgets, coordinate teams, and ensure client expectations are met. Students will practice tools and workflows used in agencies and communication departments to improve efficiency and accountability.
When Taught
Fall, Winter, and Spring
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Title
Management
Learning Outcome
Students will be able to manage communication projects by creating timelines, budgets, and deliverable schedules for PR and Advertising campaigns.
Title
Communication
Learning Outcome
Students will be able to write and present clear client communications (emails, briefs, reports, presentations) that keep campaigns moving forward.
Title
Tools
Learning Outcome
Students will be able to apply project management tools and methods (status meetings, workflow tracking, approval processes) to real campaign scenarios.
Title
Team work and Coordination
Learning Outcome
Students will be able to coordinate cross-functional teams (creative, media, PR, digital) to ensure campaign elements align and deadlines are met.
Title
Analysis and Optimization
Learning Outcome
Students will be able to analyze and improve campaign workflows, identifying bottlenecks and proposing solutions that enhance efficiency and quality.
Title
Empathy and Understanding
Learning Outcome
Students will learn to manage their work from a place of empathy and understanding as they seek to improve teamwork and collaboration among individuals.
