COMMS 350
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Public Relations and Advertising Visual Communication
CommunicationsCollege of Fine Arts and Communications
Course Description
This class introduces students to the principles and practices of visual communication strategy. Students will learn how to create and evaluate visual content, including graphics, photos, and video, that effectively supports public relations and advertising goals. Emphasis is placed on understanding visual design concepts, applying creative processes, and developing the ability to both produce original visual work and provide constructive feedback in professional contexts.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
2
Fixed
1
Other Prerequisites
Major status
Title
Design Principles
Learning Outcome
Assess the appeal of visual communication tactics targeting key publics using design principles.
Title
Video Production
Learning Outcome
Use the video production process for creating engaging online public relations videos.
Title
Storytelling
Learning Outcome
Create communication tactics that apply effective storytelling techniques that strengthen the relationships between the organization and its stakeholders.
Title
Key Messages
Learning Outcome
Communicate key messages in visual communication tactics that align to strategic goals using an organization's voice.
Title
Feedback
Learning Outcome
Become better disciples of Jesus Christ who can meekly give and receive feedback.
