COMMS 303
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PR and Advertising Leadership and Ethics
CommunicationsCollege of Fine Arts and Communications
Course Description
Students will strengthen their self-awareness, apply ethical theories and professional codes to real-world dilemmas, and practice collaborative leadership in a organizational communication context.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
3
Fixed
0
Other Prerequisites
Major status.
Title
Leadership Style
Learning Outcome
Students will learn how to assess their personal leadership strengths and weaknesses and use them to foster collaboration across teams, departments, and external environments.
Title
Ethical Orientation
Learning Outcome
Students will be able to apply professional ethical theories and professional codes to resolve ethical dilemmas in PR and advertising contexts.
Title
Teamwork & Relationship Building
Learning Outcome
Students will learn how foster collaboration and effective teamwork by building trust, managing conflict, and promoting shared accountability in teams.
Title
Organizational Culture and Structure
Learning Outcome
Students will be able to evaluate how organizational culture and structure influence leadership and ethical decision-making.
Title
Shared Vision
Learning Outcome
Students will develop the ability to formulate and communicate a compelling vision that aligns organizational actions and communication around a shared purpose
Title
Christ-Centered Leadership
Learning Outcome
Students will apply Christ-centered principles to lead with integrity, align actions and communication with authenticity, and foster ethical and inclusive leadership in public relations and advertising.
