COMMS 320
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PR Writing and Media Relations
CommunicationsCollege of Fine Arts and Communications
Course Description
This class teaches students about the relationship between public relations practitioners and journalists/influencers. It helps students learn how to write a variety of earned media materials. The class requires students to develop a writing portfolio that demonstrates their ability to write for journalists/influencers and their audiences.
When Taught
Fall and Winter
Min
3
Fixed/Max
3
Fixed
2
Fixed
1
Other Prerequisites
Major status.
Title
Media Relations
Learning Outcome
Define media relations and understand relationship building in the earned media environment
Title
Storytelling
Learning Outcome
Become proficient in identifying the elements of a compelling written story and how to make it relevant to an audience.
Title
PR Writing Techniques
Learning Outcome
Use the appropriate public relations writing techniques for communicating information, opinion, and human interest stories.
Title
Key Messages
Learning Outcome
Communicate key messages that align to strategic goals using an organization's voice.
Title
Feedback
Learning Outcome
Become better disciples of Jesus Christ who can meekly give and receive feedback given the various principles of good PR writing and structure.
