Communications (BA): Public Relations and Advertising Emphasis*

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CommunicationsBachelorsBA

Program Information

Minimum Credit Hours

Maximum Credit Hours

Major Academic Plan

Learning Outcomes

Title

Think Strategically

Learning Outcome

Students will use data, insight, and intelligence to design, manage, and evaluate effective communication strategies.

Title

Innovate with Insight

Learning Outcome

Students will transform data and research into actionable insights that inform compelling strategies and creative communication to solve organizational problems.

Title

Communicate with Excellence

Learning Outcome

Students will write, design, and deliver clear, creative, and impactful messages across media platforms.

Title

Collaborate Effectively

Learning Outcome

Students will foster inclusive teamwork and build strong relationships with diverse stakeholders across organizational and cultural contexts.

Title

Lead with Integrity

Learning Outcome

Students will apply Christ-centered leadership and ethical principles to build trust, strengthen communities, and guide teams with professionalism.

Title

Share Light and Truth

Learning Outcome

Students will bring light and truth to others by modeling Christ-centered values and serving as a positive influence in their communities and in the profession.

Program Requirements

All students must take a campus writing course before applying for admission to the major. Our WRTG 150 requirement must be fulfilled by WRTG 150, ELANG 150, M COM 320, an Advanced Written and Oral Communication GE course (WRTG 311, WRTG 312, WRTG 313, WRTG 315 or WRTG 316) or an equivalent transfer course (Transfer classes from other universities must be cleared by the advisement center prior to applying to the program). We do not accept AP English credits or English 115.

Note: Students must receive a B grade or better to be eligible to apply for admission to the program.

Requirement 1 — Complete 3 Courses

Note: Students must receive a B grade or better from each course to be eligible to apply for admission to the program.

course - Mass Comm & Soc 3.0

course - Intro PR + AD 3.0

course - Writing & Rhetoric 3.0

Apply to the major.

Requirement 2 — Complete 5 Requirements

PRAD Core Classes

Requirement 2.1 — Complete 1 Course

course - PRAD Leadership + Ethics 3.0

Requirement 2.2 — Complete 1 of 3 Courses

course - PRAD Rapid Intelligence 3.0

course - PRAD Human Intelligence 3.0

course - PRAD Digital Intelligence 3.0

Requirement 2.3 — Complete 1 of 3 Courses

course - PR Wrtg & Media Reltns 3.0

course - PRAD Visual Comms 3.0

course - AD Channel Planning 3.0

Requirement 2.4 — Complete 1 of 2 Courses

course - AD Strategy 3.0

course - PR Strategy 3.0

Requirement 2.5 — Complete 3 hours

Note: The following prerequisite courses must be taken before Comms 491R - PRAD Intelligence Lab: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436. The following prerequisite courses must be taken before Comms 496R ? Academic Internship: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436. The following prerequisite courses must be taken before Comms 498R - PRAD competitions: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436

course - Student Media Labs - You may take once 1.0v

course - Academic Internship - You may take once 1.0v

course - Mentored Research Practicum. - You may take once 1.0v

course - Projects in Communications - You may take once 0.5v

course - Social Impact Projects - You may take once 3.0

Requirement 3 — Complete 15 hours

PRAD Electives - Complete 15 additional credits from the following options:

Option 3.1 — Complete at least 6 hours up to 15 hours

Note: Instructor's consent is required to take Comms 321 ? Multimedia Reporting. The following prerequisite courses must be taken before Comms 491R - PRAD Intelligence Lab: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436. The following prerequisite courses must be taken before Comms 496R ? Academic Internship: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436. The following prerequisite courses must be taken before Comms 498R - PRAD competitions: Comms 303; Comms 317 or Comms 318 or Comms 333; Comms 409 or Comms 436.

course - Media Law & Responsibility 3.0

course - Multimedia Reporting 3.0

course - PRAD Management 3.0

course - PRAD Special Topics - You may take once 3.0

course - Student Media Labs - You may take once 1.0v

course - Academic Internship - You may take once 1.0v

course - Mentored Research Practicum. - You may take once 1.0v

course - Projects in Communications - You may take once 0.5v

course - Social Impact Projects - You may take once 3.0

Option 3.2 — Complete up to 3 hours

course - PRAD Rapid Intelligence 3.0

course - PRAD Human Intelligence 3.0

course - PRAD Digital Intelligence 3.0

Option 3.3 — Complete up to 3 hours

course - PR Wrtg & Media Reltns 3.0

course - PRAD Visual Comms 3.0

course - AD Channel Planning 3.0

Option 3.4 — Complete up to 3 hours

course - AD Strategy 3.0

course - PR Strategy 3.0

Option 3.5 — Complete up to 3 hours

course - Civic Engage Leadership 3.0

course - Social Impact 3.0

course - Marketing Management 3.0

course - Amer Government & Politics 3.0

course - Psychological Science 3.0

course - Introductory Sociology 3.0

course - Intro to Stat Data Analysis 3.0

(NOTE: a course taken to fulfill Requirement 2 may not double count for Requirement 3)

Requirement 4 — Complete 2 of 8 Courses

course - Media History and Culture 3.0

course - Popular Culture & Media 3.0

course - Media Ethics 3.0

course - Media Tech & Audiences 3.0

course - Media Effects and Health 3.0

course - Civic Communication and Public 3.0

course - Family, Gender, and Media 3.0

course - Religion, Media, and Society 3.0